When People Care...

...they participate.

We've seen extraordinary voter turnout in this election. What caused these voters to break through their apathy and actually participate in record numbers? They cared.

There's a lesson here for knowledge management. You don't need incentives. (Not even the free coffee one vendor offered to all voters... and then all customers.) You just need to give folks a reason to care. We saw that on November 4, 2008 in the United States. How will you do that in your law firm?